the virtual home for beautiful clothing for girls

Felicity GrayGRAY is my personal creation born out of a passion for designing clothes which began as a young girl in my native New Zealand.

I am blessed to have come from a family of women who appreciated clothing design, detail and femininity, so I too developed an innate appreciation for clothes from a young age and went on to study fashion design and work for leading designers in New Zealand and London.

My inspiration for GRAY came from my love of vintage clothing and after the birth of my daughter I, as every other mother, wanted to find clothing that was truly individual and that captured the spirit of femininity.

Having searched for this style of children’s clothing amongst both niche and mass brands, I found little that inspired me and so my idea for GRAY was born.

Each piece of GRAY clothing tells a story, whether it is a Victorian tablecloth that was made into a smock top to the pillowcase that became a dress, the collection embraces the trend for bespoke, one off finds.

I hope your children enjoy wearing GRAY clothing as much as I have enjoyed making them.

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